International Hospitality Analysis Essay Example | Topics and Well Written Essays - 2000 words

International Hospitality Analysis - Essay Example The sector has been through several upheavals. When the economic performs well the consumer confidence is high and people are keen to spend their disposable incomes on holidays and easting out. As the same time, the sector is also sensitive to unforeseen events beyond its control – like threats of terrorist attacks, foot or mouth crisis and the bird-flu outbreak (LSC 2006). In addition, there are other drivers of change which include minimum wage and holiday entitlement, health and safety, no-smoking legislation. The economy becomes affected due to changes in legislation, changing market forces, and periods of recession and inflation (Wilson et al. 1997). In fact everything from the impact of globalization to consumer savings can impact this sector. Hospitality is the fastest growing industry and exhibits tremendous diversity both with respect to the types of job available and the workers. As far as the human resource is concerned, there is a huge demand in the sector but the availability of staff is difficult. This sector is characterized by low rates of pay, high staff turnover, low levels of training, low skills levels, unsocial hours, seasonal nature of work, predominance of casual staff, and the non-professional image of the industry (LSC 2006). This sector traditionally recruits a young workforce yet the biggest challenge that this sector faces is that of skills shortages. The local people are reluctant to enter this sector because of low wages and job uncertainties. The hospitality sector in the developed countries is facing labor shortages and can expect to face even greater shortages in the future (Choi et al. 2000). As per the economic law of supply and demand, this means that the sector needs to offer higher wages to attract skilled staff as there is short supply of staff. If the sector offers higher wages, the profitability is affected specially during economic downturn. As such the hospitality managers need to prepare themselves for the future. In

Existentialism is a Humanism Essay Example for Free

Existentialism is a Humanism Essay In Existentialism is a Humanism, Jean-Paul Sartre (1905-1980) presents an accessible description of existentialism. A key idea of existentialism—and of the human condition— is that existence precedes essence. The essence of something is its meaning, its intended purpose. A paper cutter is made to cut paper; that is its point. Humans, however, do not have an essence. Man exists, turns up, appears on the scene, and, only afterwards, defines himself. We have no greater purpose, no pre-determined plan, no ultimate meaning. We have, in Sartre’s words, no human nature, since there is nothing (e.g. God) outside of us which would conceive of it for us. We are simply here, and it is up to us to define ourselves. Responsibility Man is nothing else but what he makes of himself. We have choice, we have subjectivity, and we choose what we will make ourselves to be; we are entirely responsible for our existence: Thus, existentialism’s first move is to make every man aware of what he is and to make the full responsibility of his existence rest on him. This thought is often not easily accepted. ‘Subjectivity’ is a word that riles up many. â€Å"If everything is subjective then nothing is objective; nothing is absolute! Our values are nothing more than our whims! Nothing is right or wrong! Rabble, rabble, rabble!† Sartre replies that, â€Å"it is impossible for man to transcend human subjectivity.† He isn’t saying â€Å"I prefer subjectivity over objectivity,† he’s asking, â€Å"how can we possibly not be subjective?† Even the religious individual who believes that morality is absolute and comes from God must, at some point, choose to bel ieve that this is the case. Our responsibility is a blessing and a curse. It leads us to feel things like anguish, forlornness, and despair. Anguish We experience anguish in the face of our subjectivity, because by choosing what we are to do, we ‘choose for everyone’. When you make a decision you are saying â€Å"this is how anyone ought to behave given these circumstances.† Many people don’t feel anguish, but this is because they are â€Å"fleeing from it.† If you don’t feel a sense of anxiety when you make decisions, it’s because you are forgetting about your â€Å"total and deep responsibility† toward yourself and all of humanity. Forlornness Forlornness is the idea that â€Å"God does not exist and that we have to face all the consequences of this.† There is no morality a priori. There is no absolute right or wrong. There is no ultimate judge. This is a very distressing idea. As Dostoievsky said, â€Å"If God didn’t exist, everything would be possible [permissible].† Without God we have nothing to cling to. â€Å"There is no determinism, man is free, man is freedom. [] We have no values or commands to turn to which legitimize our conduct.† In other words, we have no excuses, and we are entirely responsible for our decisions. What are our values? The only way to determine them is to make a decision. At the end of the day, your ideals aren’t what matter; what matters is what you actually did. Despair Despair arises because we only have power to change things that are within our power to change—and there is a lot we cannot change. Reality is impartial and out of your control, except for small aspects of it here and there. We despair because we can never have full control of the future. What Will Happen Will Happen Tomorrow, after my death, some men may decide to set up Fascism, and the others may be cowardly and muddled enough to let them do it. Fascism will then be the human reality, so much the worse for us. Regardless of what is right or wrong, good or bad, and regardless of whether these are absolutes or not, â€Å"things will be as man will have decided they are to be.† What will happen will happen and humanity will be entirely responsible for what it does. Does this mean we ought to become passively accepting of what will happen? Sartre says the exact opposite. Does that mean that I should abandon myself to quietism? No. [] Quietism is the attitude of people who say, â€Å"Let others do what I can’t do.† The doctrine I am presenting is the very opposite of quietism, since it declares, â€Å"There is no reality except in action.† Moreover, it goes further, since it adds, â€Å"Man is nothing else than his plan; he exists only to the extent that he fulfills himself; he is therefore nothing else than the ensemble of his acts, nothing else than his life. No Excuses This is why existentialism horrifies some people. It puts such a burden of responsibility squarely on their shoulders. They can’t stand to think they were at fault for not being a great or successful person, for having no great friendships or love. They think they are the victim of circumstances; they haven’t had the proper education, leisure, or incentives; they haven’t found the right person yet; they haven’t had the opportunity to show their greatness. Sartre, however, says that â€Å"The coward makes himself cowardly, the hero makes himself heroic.† The artist is an artist because of the works of art he created, not because of what he could have created. The mathematician is famous for the math he did, not what he maybe could have done. We find that this is â€Å"a harsh thought to someone whose life hasn’t been a success.† We are responsible for our successes and failures. But at the same time, this harshness forces us to face the incredibly important fact that: Reality alone is what counts. Sartre sees these views not as a pessimism, but as an â€Å"optimistic toughness.† Optimistic in that we are the rulers of our lives; our destiny is within our hands; we are encouraged to take action. Sartre summarizes his idea of optimism and action in the following passage. Thus, I think we have answered a number of the charges concerning existentialism. You see that it can not be taken for a philosophy of quietism, since it defines man in terms of action; nor for a pessimistic description of man—there is no doctrine more optimistic, since man’s destiny is within himself; nor for an attempt to discourage man from acting, since it tells him that the only hope is in his acting and that action is the only thing that enables a man to live. Is Choice Arbitrary? Sartre ends this piece with a further defence of subjectivism, in which I wish he had gone into a little more detail. He says people are still not satisfied with the idea of subjectivism, and objections usually come in one of the following forms: 1. â€Å"Well then, you’re able to do anything, no matter what! You’re promoting anarchy!† But this isn’t the point. It is not possible to not choose. In not making a choice you are still choosing not to choose. Choice is inescapable; we are â€Å"condemned to be free† because we are human, whether or not we are existentialists. 2. â€Å"You can’t pass judgement on others, because there’s no reason to prefer one idea to another!† We can still hold values, and values appear out of the choices we make. Through our actions (as an individual and as a group), we create ethics. 3. â€Å"Everything about your choice is arbitrary!† We define ourselves through our actions, â€Å"in relationship to involvement.† And as we make ourselves—as we make choices—it is absurd to say we are choosing arbitrarily.

Advantages of integrating arts into the curriculum

Advantages of integrating arts into the curriculum The purpose of this paper is to investigate the advantages of integrating arts into the curriculum. Looking closely at students with communication disorders, the immeasurable possibilities to aid them with verbal communication aids are never-ending. It is important for educators to acknowledge the success that has been demonstrated when students involve themselves in their learning as well as in their ability to communicate. Arts integration is an educational approach that creates a level of personal connection, as well as an appreciation for different learning styles. An emphasis on the process of discovery with the arts allows for unexpected outcomes. Teachers help students to develop more complex thinking skills, and add depth in the classroom through a creative analysis of the work created. The work is looked at for its meaning rather than its visual appeal. Using the arts can assist students in verbal understanding, focusing and concentration. Ranging from speech disorders to de velopmental disorders, the idea of art as therapy is never looked at as an alternative within the school system. I will be using the utilization of art integration in the school system as a way to analyze the success of students with speech therapy issues. With the increase in the number of students that need help with speech issues, the variety of methods that teachers are able to use should also expand. By using various strategies teachers demonstrate how the arts ignite creativity and enhance learning. Arts integration as a form of speech therapy in the Elementary Schools has a positive impact on the oral language and overall comprehension in elementary age children. The art as a method for assisting verbal communication in learning-disabled students combines articulation and language skills. Incorporating professional speech pathology strategies, the use of the arts looks at things that might assist the children in not only speaking but also progressing in creating their own communication. The events created are built on a foundation of methods, enhanced by current research, and techniques that have been successful in many experiences. (Estrella, 2005) Can we think beyond the developmental stages in art that we have taken for granted for so long and that have implicitly limited the possibilities of experiences and materials that we have offered children? (Mason 2006) It is important that all educators acknowledge the success that has been demonstrated when students involve themselves in their learning. Arts integration is an educational approach that creates a level of personal connection, as well as an appreciation for different learning styles, for both professor and student. Before finding the answer to questions regarding art in relation to communication it is necessary to understand the background, history, and importance of what Art Therapy is. Although similarly different, Art Integration and Art Therapy are similar notions but different practices. With a general concentration on combining art into the curriculum, Art Integration is a general education tool. While art therapy focuses solely on the use of art in relation to verbal exercises. Art Therapy by definition is a form of psychotherapy; in psychotherapy there is an exploration of feelings and concerns in nonverbal and verbal exercises that use simple visual art materials. Art therap y focuses on the creative processes possible for a person instead of what they are able to produce. Perplexing and difficult feelings are able to be expressed through using Art Therapy because it is presented in a non-threatening manner. It is used to encourage insight, self-awareness, and independence of the patient. Teachers help students to develop more complex thinking skills, and add depth in the classroom through a creative analysis. Those who utilize Art Therapy often feel they are able to communicate and gain understanding within various communicational aspects through it. Art Therapy is said to help in a creative process that a person goes through in which they can find inner guidance and find self-healing at a conscious level.(Ulman, 1975) Art Therapy can be expressed through storytelling, poetry, music, dance, visual arts, painting, sculpture, and any other type of creativity activity.(Ulman, 1975) Many Art Therapists believe that there is growing a stronger connection be tween art and healing and believe that Art Therapy is significant to a persons health. In an article entitled Expressive Therapy: An Integrated Arts Approach expressive  therapist Estrella, discusses expressive  arts  therapy, integrative  arts  therapy, and therapy as an all-purpose treatment for children with communicative as well as learning disabilities. Her idea of interrelatedness of the arts takes an integrated approach to the use of the arts as a tool for psychotherapy. Also referred to as expressive arts therapy, integrative arts therapy, multimodal expressive therapy, or intermodal expressive therapy, according to the author this represents a discipline rooted in philosophical, cultural/historical, and clinical models that each support the unique contributions that an interdisciplinary approach to the arts affords. (Estrella 2005) Using the arts can assist students in understanding, focusing and concentrating. Arts integration in the Elementary Schools has a positive impact on the language, oral as well as overall comprehension in elementary age children. The purpose of this paper is to investigate the advantages of integrating and effectively using the arts in the curriculum as a therapy tool, for students with language as well as communication disorders. Furthermore, this paper will evaluate the arts as an integration tool to encourage mainstreaming of LD (Learning Disabled) students into the classroom. By using these various strategies teachers demonstrate how the arts ignite creativity and enhance learning. There is a growing recognition of the arts as intrinsically interdisciplinary.(Estrella, 2005) Recent research tends to stress the negative impact of knowledge on drawing, the extent to which what children know about an object prevents them from drawing what they see. (Giles 2004) The arts too many educators are viewed as leisure activity, non-academic, and irrelevant to the employment world. An integrative approach to teaching, for example, connects visualization with reading comprehension, contextualizes math, or brings an experiential context to the science or social studies classroom.(Estrella 2005) Funding for art education in many schools both public and private has significantly reduced or completely been cut. Government officials at state or city levels feel the need for art education is not as significant as the need for more academic based programs like mathematics, history, science and social studies. Studies proposed to make a cut of 35.6 million dollars in art education (FY 2006 Ed Budget Summary, 2005). Officials see art education as something that is impeding on their students academic careers, rather than helping them. Using the arts can assist students in understanding and applying skills to standardized exams. Focus and concentration can be d eveloped through an appreciation and appliance of different learning styles, such as linguistic, visual or kinesthetic thinking.(Estrella 2005) Through the integration of insight into cognition (thinking) and expression (acting) students perform at a higher level. Although art therapy has been used in some fashion beginning in the first half of the twentieth century, its range of helpful effects is still only partially explored today. (Appel 2006) Therapists constantly invent new ways to use the arts to assist people with a variety of disabilities and psychological problems. However, it was not until about one hundred years ago that doctors began to record descriptions of spontaneous artwork done by their patients. (Appel 2006) The emotional development of children, fostered through encouragement of spontaneous creative expression and self-motivated learning, should take precedence over the traditional intellectual approach to the teaching of standardized curriculum(Appel 2006). Not only does it encompass less threatening, non-verbal techniques with patients that have profound difficulty verbalizing their feelings and though ts; it can be used to open and expand verbal communication, as well.(Geist 2008) Art therapy, is meant to function as a way of supporting ego functioning by enhancing a sense of identity and self-esteem and in the process, fostering maturation in the patient.(Ulman 2005) In other words, Art therapy complements or supports psychotherapy but does not replace it. An entity of its own, psychotherapy, although an effective therapy method, would be used with art therapy rather than by itself. From the earliest days of psychoanalysis, the making of art was viewed according to the analysts theoretical stance.  By examining the patients conscious mind art therapy is still engaged in this fashion as an attachment to logical treatment. This concept has also had a considerable impact on the broader field. (Strand 2006) There are many fields of study that focus on children and their needs whether it may be mental, social or physical, one of these fields of study is child psychology. Child psychology is a form of study that allows understanding the developmental stages of children and what should be expected of them during their different stages. But art therapy permits us to understand children at a different level, a more intimate level, allowing us to view more in-depth the mind of a child. By understanding the developmental and behavioral stages of children, therapists can better identify what is hindering the child from proper and age appropriate communication. The theory that encompasses ideas to increase aid for students with developmental disorders touched upon by theorist Lev Vygotsky, who states that culture gives the child the cognitive tools needed for development.  Vygotskys zone of proximal development is one of his best-known concepts. The overall role of the speech-language patholog ist is the integration of fluency-shaping and stuttering modification approaches. The author goes in detail about how well children represent events seeming in their world in relation to speech. The authors concept in relation to Vygotsky and his theory of Scaffolding which argues that students can, with help from adults or children who are more advanced, master concepts and ideas that they cannot understand on their own, connects directly through a process of using what the students already know, to develop the things they need help with. Those who argue against funding arts education need to take a closer look at what art education does for a child. With the constant need for extracurricular activities resources in the schools are limited, with too much emphasis on instruction time; students lose the opportunity to express themselves as individuals. As displayed in the graph above, a 2003 study of a Minneapolis Elementary school system showed the overall amount of students that had integration in schooling had an impactful increase in the amount on their reading score. The pink line representing the English Language Learners showed a valuable increase in the total reading scores increased in relation to the amount of integration incorporated. Likewise, the amount of students qualifying for free lunch had a measurable increase due to an increase of arts integration. Researchers have found that enriched arts education bridges gaps created by socioeconomic and language barriers because art is a shared language and skill that all children understand. Likewise, research has shown through the graph that Low-SES students involved in music programs outscored low-SES no-music students on the referenced mathematics assessment. Low-SES students who were more involved in drama activities had greater reading proficiency and a more positive self-concept, and the gaps widened over time, as compared to low-SES students with little or no involvement. With the 2001 No Child Left Behind Act, some states and districts have dramatically cut back their arts programs as well as decreased funding for arts education; the number of art, music, and drama teachers; and the time chosen in schools for art related activities. But in many instances there is a lack of knowledge about art and its therapeutic forms, among caregivers as well as among those who could benefit from it. As Ulman points out, the term Art Therapy is used to refer to a variety of practices with many different aims, noting that there are numerous different kinds of qualifications. What all art therapy has in common, however, is that engaging in an art practice is used in some attempt to assist integration or reintegration of personalities.(Ulman 2005) Similarly, an interview from the mother of a now, 11 year old son states that when he was 5- 8 years old he participated in art/play therapy and states that, It (art therapy) has helped him to accept himself the way he is.   He had difficulty feeling like he was different from other children and the play/art therapy has helped him understand to accept the differences as positive aspects of his life. (N. Gidney, personal communication, February 14, 2010) In a 2010 article about funding in schools, Holly Lambert, a teacher at Morgan School in uptown Charlotte, is reaching out to the ASC (Arts Science Council) for up to $60,000 through a web site that raises money and matches donations to go towards the arts education across the United States (DonorsChoose.org). Lambert and many of her colleagues are submitting requests for musical instruments, art supplies and other materials on a special page:  donorschoose.org/asc. The ASC will match up to $30,000. The need for resources is ever growing and will continue to increase as funding decreases. (Brown, 2010)    Teachers often find themselves in a field without formal recognized certification; working within schools art teachers or classroom teachers, often have to teach in their own art field, because a standard art inclusion curriculum isnt provided. Meanwhile, boards of education, principals, and state legislatures are pressing for reading, mathematics, science, and social studies achievement, placing the arts in schools at risk. In this graph it displays a fifth grade classroom, focusing on males. This shows, likewise to the other graph, a significant increase in the reading scores in relation to the amount of integration. The more integration allowed, the better the students scores ended up, especially in males. Students performing below the standard or nearly meeting the standard, require educational opportunities that partner their learning styles (visual, auditory, kinesthetic, interpersonal, intrapersonal) with their areas of weakness (verbal linguistic, logical/mathematical). (Wadeson 1980) Q: Do the arts transform the environment for learning? Language for the students should strive at all times to develop an atmosphere that encourages verbal communication. In this, interviewer N. Gidney states that her sons communication skills have increased through play therapy.   Through the play therapy we have learned new ways to communicate with each other. I have learned a lot about the way he communicates and it has helped my son to feel more comfortable talking to me about subjects he may not have if it was not for the therapy. (N. Gidney, personal communication, February 14, 2010) Likewise, there must be times of quiet during the school day for individualized instruction, but in integrating art into the curriculum it encourages and helps develop independent working skills. In providing enriching language activities more can be made of group activities. The idea of social exchange is evident when looking at the things that encourage students to speak to each other rather than think independently. The development of language skills is important for successful interpersonal communication. Geist argues in an article entitled Integrating Music Therapy Services and Speech-Language Therapy Services for Children with Severe Communication Impairments: A Co-Treatment Model, how preschool children with speech-language disorders demonstrated social communication skills in basic group music activities with their non-disabled peers. This text connects directly to BF Skinners behaviorism theory stating that learning is a function of change in overt behavior. Changes in behav ior are the result of an individuals response to events (stimuli) that occur in the environment. The effectiveness of arts activities relating to the overall goals of a special needs students as well as the overall goals of the academic curriculum. Perceptual training through the arts is emphasized, and teachers guides to problems related to slow learners as well. à ¢Ã¢â€š ¬Ã‚ ¦Although researchers involved with child art have long insisted that art is far more tightly interwoven in the fabric of human learning than contemporary Western culture tends to admit, the complex socio cultural and historical reasons for the peripheral position of art in North American schools and preschools remain to be fully explicated, widely understood, and revised in action. (Geist 2008) By using and integrating art into lessons, techniques to broaden language experiences using activities that are divergent from the traditional instructional processes, bombard the child with experiences and specific uses of language, exposing them to a variety of modes of expression, encouraging listening skills, thinking skills, and opportunities for talking. Often times the language distorted child feels self-conscious in speaking before others. The child is often misunderstood, resulting in a reluctance to attempt further verbal communication, resulting in looking for ways of dealing with this hesitancy to talk. With the integration of various art forms, these students with communication disorders or an inability to verbalize become responsible for expressing themselves to other children through a range of media. Drawings are believed to reflect the subjects mental representations and conceptual knowledge about the objects they draw. Drawings become more accurate and detailed as childrens mental models of the world become more extensive and differentiated. (Gardner 2006) Certain forms of arts instruction enhance and complement basic reading instruction aimed at helping children break the phonetic code that unlocks written language by associating letters, words and phrases with sounds, sentences and meanings. Since we do not read reading but rather texts of various kinds in search of meaning, it is important that forms of arts instruction promote both basic reading skills and the achievement motivation that engages young learners in the reading experience. Children develop the ability to write, read, speak, listen, and think by having real experiences with motor activities, reading, speaking, writing, listening, and thinking, and by getting support from experienced learners. Integrating the arts means that the elements of creativity are developed and taught with a set of common experiences. (Gardner 2006) There are many advantages to integrating the arts in relation to speech therapy. Children learn all aspects of language by using language in purposeful situations as well as in situations they enjoy. By integrating the arts into therapy methods, we put children in situations that match the way in which they naturally learn and use language. By integrating the arts for children with communication delays, children develop better critical thinking abilities. A treatment for many kids with speech and or language disorders refers to a problem with the actual production of sounds, where a language disorder refers to a difficulty understanding or putting words together to communicate ideas. As defined, a speech or communication disorder is characterized by the following: Articulation disorders include difficulties producing sounds in syllables or saying words incorrectly to the point that other people cant understand whats being said. Fluency disorders include problems such as  stuttering, the condition in which the flow of speech is interrupted by abnormal stoppages, repetitions (st-st-stuttering), or prolonging sounds and syllables (ssssstuttering). Resonance or voice disorders include problems with the pitch, volume, or quality of the voice that distract listeners from whats being said. These types of disorders may also cause pain or discomfort for the child when speaking. Dysphasia/oral feeding disorders, including difficulties with eating and swallowing. (Sutton 24) Because language disorders can be either passionate or significant, therapy should focus on children who have difficulties understanding language as well as those who difficulty putting words together, limited vocabulary, or inability to use language in a socially appropriate way. Including art, books, objects as well as constant events, these aid in the stimulation of language development. Repetition as well as exercises to build speech and language skills help with articulation or sound production. With the variety of reasons why children need speech therapy, the arts in collaboration relates to cognitive (intellectual thinking) or other developmental delays and motor problems. Certain music instruction, including inclusive instruction that includes spatial training, develops spatial reasoning and spatial-temporal reasoning skills, which are fundamental to understanding and using mathematical ideas and concepts. Learning in individual art forms as well as in multi-arts experiences engages and strengthens fundamental capacities as spatial reasoning, including organizing and sequences, conditional reasoning, theory and consequences, problem solving, and creative thinking. Those officials that are not fighting the budget cuts made towards music education are becoming a part of the reason that current youth will suffer a loss in education. The attitude that math and science are the most valuable subjects to learn is carried over in the budget debate. It has made the whole idea of publicly funded fine arts projects seem wasteful and frivolous. Students who were achieving at academic expectation scored high on all rhythmic tasks, while many of those who scored lower on the rhythmic test achieved below academic expectation. If music education keeps being disregarded, America will suffer by losing a unique opportunity to educate children and keep them in school. Creative thinking skills are improved, by using the side of their brains that dont get used in math and science. Geist argues that music therapy can be integrated with speech therapy and service as an effective method for children with communication delays. This argument is that with the integration of communication arts through music effective speech-language services are set. Through mutual models with procedures, experiences, and communication outcomes demonstrate how preschool children with speech-language disorders demonstrated social communication skills in basic group music activities with their non-disabled peers. However, many professionals are working carefully to improve procedures to address the varied and sometimes complex communication and educational needs of children with disabilities (Geist 2008). Sublimation is a topic that is notorious in art therapy, where some art therapists support the concept and others dismiss it. According to Ulman, author of Art Therapy, only on the basis of sublimation can the function of art and full potential of art therapy be adequately understood (8). While some art therapists believe that the therapeutic value of art therapy can only be achieved through sublimation, many others have witnessed the positive effects art therapy can have in individuals who do not achieve sublimation. This text relates directly to my topic in that through the theorist Freud and his Artistic Sublimation theory. Which states Sublimation is the transformation of unwanted impulses into something less harmful. This can simply be a distracting release or may be a constructive and valuable piece of work, in relation to art. Sublimation channels this energy away from destructive acts and into something that is socially acceptable and/or creatively effective. Typically, an Art Therapy assessment involves the therapists giving the client a series of five or six art tasks, using a variety of media. These tasks relate to the students perception of self, his or her family, and school, or other aspects of their environment. These drawings and the students behavior while approaching this task are then evaluated along with developmental, family, and academic history. It is important to note that childrens progress in drawing differs significantly across the cultural spectrum. A person who uses art as an assessment tool needs to be familiar with the art children are exposed to and the culture they are from, before making an evaluation. Ulman describes sublimation as instinctual behavior is replaced by a social act in such a manner that this change is experienced as a victory over the ego (balance between reality, primitive drives, morals) (p. 8). According to Ulman, Artistic sublimation consists in the creation of visual images for the purpose of communicating to a group very complex material which would not be available for communication in any other formà ¢Ã¢â€š ¬Ã‚ ¦Every work of art contains a core of conflicting drives which give it life and determine form and content to a large degree Fine arts educations were not seen as important or even minimally essential, music should be used to help students overcome racial and cultural stereotyping, bias, and insensitivity. Studies have shown the number of years of instrumental music instruction and academic achievement in math, science and language arts are significantly connected. This practice emphasizes the adaptive components that can be put into music integration. Focusing but not limiting to autistic students, Geist claims that when paired with music, speech contributes to feelings that need to be expressed. What students are able to learn, as well as retain through the arts is demonstrated in a variety of mediums. Young children who engage in dramatic enactments of stories and text improve their reading comprehension, story understanding and ability to read new materials they have not seen before. The effects are even more significant for children from economically disadvantaged circumstances and those with reading difficulties in the early and middle grades. In looking at dance integration researchers suggest it encourages pro-social behaviors as well as self-control. The ability to express oneself through dance shows a significant decrease in the frequency of negative behaviors. These techniques were introduced using movement, childrenrsquos stories and discussion. Using dance in the classroom, results have shown that teachers noticed a significant decrease in violent behavior in their students. Including fights, failing to pacify, being frustrated as well as not being able to control their emotions. The children reported significant decreases of these behaviors both seen and experienced: someone is doing something wrong, and someone throwing something. Significant changes in the students perceptions and feelings about experiencing or seeing aggression were noted in their not feeling happy. The use of dance in the classroom allows students to handle themselves and responding to certain situations. Research in dance showed an increase of ldquofeeling happy,rdquo and a decrease in ldquofeeling scared.rdquo (Wadeson 1980) Cognitive psychologists continue to undertake studies related to childrens art experiences, operating within an established consensus regarding the nature of age related changes in childrens drawings observes persistent interest among his colleagues in childrens passage from intellectual to visual realism. (Purnell 2004) Art therapy is a therapy technique that did not position its existence until the 1940s (Sutton 12).  Originally techniques used in art therapy were used in other form of therapy such psychoanalysis or the method of understanding mental life. In which a person would illustrate spontaneously and use free-association.     Art therapy gives children both verbal and nonverbal outlets.  Ã‚  In art therapy the whole creative of art is recognized: form, content, and individual meaning. Art therapy helps in reconciling emotional conflicts as well as promoting self-awareness and personal growth. (Mishook 2006) The process of creating art is rather simple, while the field of art therapy is complex.  Creating art in a therapeutic setting the child goes through a process.  Ã‚  Focusing on a feeling or an event; creating an image that represents the feeling or even; and discussing the significance of the created image (Kramer 1971).  Ã‚  In the creation of an image the client is given a choice of various mediums whether it is drawing, painting, modeling, or construction.  Ã‚   A more structured technique in art therapy is that of the Human Figure Drawing Test by Elizabeth Koppitz.  Ã‚  This technique is used to measure a childs emotional and mental development.  Various depictions of figures have meanings.  Ã‚  According to Koppitz, if child were to draw small figures these would be interpreted as meaning being timid, while large figures would represent aggression. Likewise some of these drawings reveal the relationships between the members of the childs family. According to (Gullant 2008) the Best Practice for Arts Integrated 21st century Learning include the idea that the products created reflect students responsibility for identifying problems and issues, conducting research, examining values, and making reflective decisions within an arts infused curriculum. This also includes active involvement in developmentally appropriate activities results in high-quality works that are a fusion of arts and non-arts disciplines. Gardner refers to the ages between 5 and 7 as the golden age of drawing, and the research teams have devoted considerable attention to the apparent demise of artistry in the middle to late childhood and its unreliable resurgence in adolescence. (Geist 2004) Developmental aspects of childrens drawings    In 1947 Victor Lowenfeld published the book Creative and Mental Growth that was used to connect intellectual growth, psychosocial stages of development, and six stages of development in childrens drawings. Kellogg Foundation (1970) also supported the conclusion that children progress in drawing through different stages, fall into predictable age groups. The Scribble Stage, which appears at about eighteen months to two years of age is said to not just be aimless motion created at random by the child, but demonstrates an awareness of pattern and growing hand-eye coordination. (Silk Thomas, 1990; Lowenfeld Brittain, 1987) Soon after children start scribbling, they will start to name what it was they drew after they have finished drawing it. Around two years of age, children will sometimes label their drawing before they have started working on it, but if the drawing looks like something else to them, they may just change the label. Their scribbles progressively become more recognizable and separate shapes appear on the same page. At around three and a half years, children begin incorporating details like fingers on hands. (Silk Thomas, 1990; Lowenfeld Brittain, 1987) The following stages from ages four to nine consist of two drawing stages, The Pre-Schematic Stage and the Schematic Stage. Both identified by Lowenfeld, the Pre- Schematic stage is when children can draw a human figure with a circle and two dangling lines for legs, sometimes as Lowenfeld states include a

Superstitious :: Free Essay Writer

Superstitious R.L. Stine who is one of America’s best-selling authors and the devilish creator of the Fear Street and Goosebumps series of horror stories for kids. Stine is who wrote the book I read, but he came back with a book for the older generation. All of Stines ideas in his books are suggested from real life. Most of his ideas came from his imagination and his memory. He now lives in New York City with his wife Jane, and teenage son, Matthew. The story took place on a small Pennsylvania College campus. Numerous of murders had taken place. Every murder was much more gruesome than the first. The detectives didn't know what had happened. The victims looked like an out of control animal rather than a human killed them. One of the main characters in this was Sara Morgan. She had just moved to Pennsylvania or school. Everything was going just fine until she met a professor named Liam O'Connor; he was another main character. Liam had a dashing romantic figure with a Irish accent, good looks, sweet charm, and a host of Old World superstitious-all of which dazzled Sara. Plunging headlong into a sudden love affair, Sara barely had time to notice the horrible events taking place on the campus. Liam was extremely close to his sister Margaret. A little too close that is. Sara and Liam soon got married after a couple of dates. Everyone said it was strange, yet, too soon for him or her. But she claimed she was in love with him. She started receiving crank phone calls, warning her to stay away from Liam. Then she received two bloody rabbit feet in the mail saying " If you’re going to marry Liam, you’re gonna need all the luck you can get." That scared her to death. When she told Liam about it, he acted like he didn’t care. Instead he blew all up in her face because she left out the front door and came in through the back door. Lately his superstitions had been getting out of hand. And he had been getting real mad at Sara. On their wedding night they made love by the light of sixteen candles, which was one of his superstitions. They were going on, non-stop. Then he whispered in her ear that he wanted to impregnate her. She accepted the offer without really thinking.

Food and Beverage Essay

In most hotels, Food and Beverage can be a heart. Man cannot live without her/his own heart, as well as a hotel cannot shine and lasting without a good Food and Beverage section. http://fandbfood. com/fb-mean-food-and-beverage/. However, food and beverage outlets are usually less profitable than their outstanding counterparts. According to Kirby D. Payne, CHA , there are many reasons why hotel Food and Beverage profits are not what we would like them to be. This is quite understandable, after all why should we focus so heavily on Food and Beverage when for the time and money spent it will never be as profitable as the Rooms Division. http://www. hotelonline. com/Trends/Payne/Articles/IncreasingFoodBeverageRevenues. html. If we have a deep understanding about the role of food and beverage within hotels, as well as the factors effecting its profitable ability in hotels, it will help us to not only find the appropriate solutions for these factors, but also to make the Food and Beverage section within hotels more profitable than its current status. First of all, we need to understand the role of Food and Beverage within hotels. As we know, a hotel has to have twenty four hours a day service to have a star rating – a key measurement to evaluate the success of a hotel. In order to become a five star hotel, restaurants in Food and Beverage section within hotels have to open twenty four hours a day, seven days a week, and three hundred and sixty five days a year. Or in a four star hotel, the in room dining has to open at least from sixteen to eighteen hours a day. Michael Haynie, SR. President, Parkway Hospitality Management mentioned that full service hotels mean that they are included a restaurant. Limited service simply describes hotels without a restaurant. (http://parkwaymgt. com/news/25-hotel-food-and-beverage-a-profitable-venture. The food and beverage services that a hotel has will contribute to the star rating that a hotel can earn. Moreover, food and beverage outlets can enhance guests’ experience about the hotel, as well as make guests more enjoyable about the hospitality service that they are using. Doug Fiedler, an associate of The Hotel Solutions Partnership Ltd indicated that food and beverage can be either a revenue enhancer, or a drag on the finances of any hotel or resort. Emotional connections are more important than ever with guests. Guests are seeking experiences, not just a functional meal in a restaurant. Thus, any good food and beverage operation has a focus on three key things – financial performance, guest satisfaction and employee engagement http://www. hospitalitynet. org/news/4053355. html. There are numerous reasons why food and beverage section is less profitable than other freestanding counterparts. First is the effect of star rating concept on food and beverage service. As mentioned above, food and beverage section within hotels has to open twenty four hours a day. They don’t have choices to have operation hours like normal standardized restaurants which can have options to open and close their business when they want. Hour of operation requirement makes food and beverage section within hotels cost more in staff training, food inventory and menus choices. The second effect of food and beverage profit is the management and staffing structure. In a hotel, there are multiple food and beverage outlets such as bars, banquet, cafe, restaurants, room service IRD, etc†¦Each outlet needs different management team and different staffing structure . As food and beverage management â€Å"A review of change† by Michael Riley, School of Management, University of Surrey, Guildford, UK, food and beverage management as an activity resides in many roles and carries various labels across different outlets. By contrast, a standardized restaurant just needs a manager, few supervisors and some bartenders to run the business. Some restaurants just has a manager as a chief. Thus, the complex management and staffing structure can reduce the profitable ability that a food and beverage section can bring to a hotel. The last but not least effect of food and beverage profit is the location and design of outlets. According to Hanson, 1984; Siguaw & Enz,1999, hotel food and beverage managers do not generally have the freedom to select locations within the property as the construction or layout of the building is more likely to dictate this. This disadvantage prevents outlets having a great view to attract customers coming to earn more profit for them.

Boses Entrepreneurial Marketing Approach Essays

Boses Entrepreneurial Marketing Approach Essays Boses Entrepreneurial Marketing Approach Paper Boses Entrepreneurial Marketing Approach Paper 1. Based on the business philosophies of Amar Bose, how do you think the Bose Corporation goes about analyzing its competition? I feel like Amar Bose views his only competition as himself. He is not looking to come out with a better, bigger or newer invention the another firm in the same market, but to come out with a product he is proud of and is just a little better then the last version he made. 2. Which of the texts three approaches to marketing strategy best describes Boses approach? Bose uses the Intrepreneurial Marketing approach were revenue is not the main focus, but the customer is. . Using the Michael Porter and Treacy and Wiersema frameworks presented in the text, which basic competitive marketing strategies does Bose pursue? Bose uses the competitive marketing strategy of listening to exactly what the customer needs but producing beyond the customer expectations. This leads to new customers to incredibly impressed and look to Bose for other audio purchasing and existing customers to continually be satisfied with products coming from Bose, creating an ever-growing loyal customer base. . What is Boses competitive position in its industry? Do its marketing strategies match this position? Bose is not exactly competitive in the market because they are not coming out with every gadget new known to woman, but instead continuously producing high quality products with satisfaction guaranteed. Therefore Bose is sticking to the marketing strategy of being customer focused. 5. In your opinion, is Bose a customer-centric company? Bose is absolutely customer centric, the definition is- Describing an organization that is operated from its customers point of view. Bose is always looking to provide a product the customer doesnt even know they need until they see it or try it. A product produced by the Bose company is described as a product that changed the world, this is an incredible statement an done that shows Bose wants to provide the very best innovative item in their given market. 6. What will happen when Amar Bose leaves the company? When Bose leaves the company he can only hope to find a successor who is as interested in the overall function of the product and customer satisfaction faction,as he. himself is. Profits meant nothing to Bose and he can credit his success to this because gain or loss he wanted to make the very best possible product available is any given field of his interest. It is highly unlikely the company will be as successful after Bose leaves, and with probably go public and become another cookie cutter firm looking at only the bottom line.

Free Essays on Samuel Smiles And The Diffusion Of Victorian Ideals

In many Victorian homes Self-Help had a status second only to the Bible, and though now considered a classic display of ‘Victorian values’ (industry, thrift, progress etc.), the old-fashioned phrases and unquestioning values may well represent the cover by which we should not judge the book. Self-Help sold 20,000 copies in its first year and a quarter of a million by the end of the century and went through seventy-one reprints and at least a dozen translations in the first century after its publication. Smiles was the individualistic, optimistic apostle of hard work, moral exhortation and upward social mobility through self-culture, thrift and perseverance. Self-Help was published in 1859, the year in which Darwin published his controversial theory of natural selection in On the Origin of Species. It is a work within a broader literary tradition in which human beings advance despite great adversary. According to Smiles, even the self-made man could rise to any heigh t and stand straight among his fellow citizens. Sir William Herschel (1738-1822) becomes curious about astronomy while working as an oboist in a traveling orchestra. He builds his own reflecting telescope, discovers Uranus and other celestial bodies, and becomes astronomer to the King of England. His story reflects a 19th century culture obsessed with the worship of science. During Victorian times, there was a marked desire in Europe to move away from the past. Bernard Palissy (c.1510-1589) is the poor potter who threw his own furniture into a furnace in order to create his famous enamel ware; his tenacity eventually pays off and lands him the position as potter to the French throne. Josiah Wedgwood was also well known for his refinements of the ceramic making process. Granville Sharp (1735-1813) is a clerk who in his spare time begins the abolitionist movement in Britain, eventually getting the law changed to ensure any slave setting foot in Britain would be ... Free Essays on Samuel Smiles And The Diffusion Of Victorian Ideals Free Essays on Samuel Smiles And The Diffusion Of Victorian Ideals In many Victorian homes Self-Help had a status second only to the Bible, and though now considered a classic display of ‘Victorian values’ (industry, thrift, progress etc.), the old-fashioned phrases and unquestioning values may well represent the cover by which we should not judge the book. Self-Help sold 20,000 copies in its first year and a quarter of a million by the end of the century and went through seventy-one reprints and at least a dozen translations in the first century after its publication. Smiles was the individualistic, optimistic apostle of hard work, moral exhortation and upward social mobility through self-culture, thrift and perseverance. Self-Help was published in 1859, the year in which Darwin published his controversial theory of natural selection in On the Origin of Species. It is a work within a broader literary tradition in which human beings advance despite great adversary. According to Smiles, even the self-made man could rise to any heigh t and stand straight among his fellow citizens. Sir William Herschel (1738-1822) becomes curious about astronomy while working as an oboist in a traveling orchestra. He builds his own reflecting telescope, discovers Uranus and other celestial bodies, and becomes astronomer to the King of England. His story reflects a 19th century culture obsessed with the worship of science. During Victorian times, there was a marked desire in Europe to move away from the past. Bernard Palissy (c.1510-1589) is the poor potter who threw his own furniture into a furnace in order to create his famous enamel ware; his tenacity eventually pays off and lands him the position as potter to the French throne. Josiah Wedgwood was also well known for his refinements of the ceramic making process. Granville Sharp (1735-1813) is a clerk who in his spare time begins the abolitionist movement in Britain, eventually getting the law changed to ensure any slave setting foot in Britain would be ...

Twelve Angry Men essays

Twelve Angry Men essays The feature film twelve angry men is a wonderful example of how twelve individuals work through their differences in the movie and finally emerge as a cohesive unit. The two main characters in the movie are Juror number eight who is Henry Fonda and Juror number three who is Lee .J. Cobb. In the first scene in the movie the group process is in its embryonic stages with none of the jurors knowing each other. They first argue about how much time they should spend on the case as eleven out of the twelve jurors vote the boy as guilty in the preliminary vote with only Henry Fonda voting the boy as not guilty as he had a reasonable amount of doubt in his mind about the case and wanted to be sure before giving his judgment as the boy would have faced death through the electric chair if pronounced guilty. The jury needed to be unanimous in their decision therefore Fonda proposed to have a secret vote to see if anyone else changed their mind. Fonda did not vote here as he agreed he would vote the boy guilty if all the rest of the eleven jurors did so also. As it was one of the jurors voted not guilty and the direction of the case turned once again. This was a very important vote as the movie could have ended here if all the eleven jurors voted guilty as their verdict. Another conflict arose here amongst the jury when they all stated to blame juror number five for changing his vote as he like the accused boy was from the slums himself and had a very defensive view about people from the slums. This was not the case at all as it was juror number nine (Joseph Sweeney) who had changed his vote. This is where we see changes emerging within the jury. The vote now changes to nine to three in favor of guilty with juror number five changing his mind. We start seeing the influence juror number eight Henry Fonda has on the other members of the jury as he begins to ...

United Kingdoms response to the Threat of climate change Essay

United Kingdoms response to the Threat of climate change - Essay Example Some nations like the United States, have refused to plunge into binding commitments to minimize their greenhouse gas emissions in the absence of action by developing nations. Together, it is viewed that the developing countries' growth of demand for energy is a considerable driver of increasing strain on the global energy markets. Climate change: Why all the fuss We now see the glaring and the very intense effects of climate change (IPCC, 2001). Accumulated from many weather stations world wide, measurements back up the scenario of a warming planet. On an average of 0.7C, the planet has warmed since 1900 (Figure 1.1), and all of the ten warmest years recorded took place since 1994. Notably, 20th century's tempo and magnitude of global warming has been unparalleled in the past 1,000 years (International Ad Hoc Detention Group, 2005, pp. 129-1314). The speed in the rise of sea level has been picking up, doubling to 2 mm annually over the past one hundred fifty years (Miller, Kominz, Browning et al, 2005, pp.1293-1298). Showing sources of all greenhouse gases in 2000 - CO2 equivalent. Portions without label are industrial processes (World Resources Institute) Drivers of climate change Greenhouse gas emissions have been considered as the major cause for climate change in the past fifty years. Likewise, the discharge of carbon dioxide from burning fossils fuel has increased from 6 Gt in 1950 to 24 Gt in 2004 (World Resources Institute, 2005). Overall worldwide secretions which include all greenhouse gases, agriculture and land use change are nearing 45 Gt CO2-equivalent every year. Most of these discharges are generated by burning fossil fuels for energy in power and heat generation and transport, and by changes in land use, specifically deforestation, and from agriculture. In like manner, discharges from burning fossil fuels for the power and transport segments have risen with a substantial upturn in the 1950s. These are major pursuits in the economy and as it is energy use has a propensity to escalate together with economic activity. Threat of Negative Effects from Climate Change Increase with its Magnitude Source: Climate Change 2001: Working Group II: Impacts, Adaptation and Vulnerability IPCC, Summary for Policy Makers Impact on People and Livelihood Climate change have severe regional and worldwide effects that are constantly expected from most climate models which correspondingly have intense effects on people's lives and their sources of income. For instance, climate change is most likely to trigger major water shortages for hundreds of millions of inhabitants in Asia and South America whose dry season supplies originate from liquefied snow and glaciers (Barnett, Adam & Lettenmaier, 2005, pp. 303-309). In several parts of the world, glaciers thaw out at an exceptional rate. In Peru, glacial coverage fell by 25% in the past 30 years while in China, practically all glaciers have displayed significant thawing out, with implications for nearly one quarter of the nation's populace that depend on melted glaciers for water supply. Such hastened thawing out of glaciers could lead to flooding during the spring time then water shortages ensue in the summer from a used up reserve. There are also anticipated changes in the Indian monsoon which certainly will have

What is philosophy Essay Example | Topics and Well Written Essays - 250 words

What is philosophy - Essay Example This philosophy becomes the guidance that helps an individual in practicing as well as performing research relevant to his/her field of work. Philosophy has become an important course in various educational institutes that offer degrees and certifications for studies that focus on human behavior. Studying philosophy helps an individual in answering various queries that they have since birth. These questions are abstract in nature and mostly include questions regarding how human beings should spend their lives and what is the reason due to which they exist and who governs their behavior and various similar questions. Philosophy can be regarded as a motivator and promoter of research. Thinking in a philosophical manner can result in various questions that individuals have regarding occurrence of incidences. Human beings tend to develop various philosophies for these incidences and due to this they are promoted to perform research to identify concrete understandings of their beliefs and

Bioethic issue Assignment Example | Topics and Well Written Essays - 250 words

Bioethic issue - Assignment Example Hence, the controversy centers on the moral implication of interrupting with the human embryos. The religious groups regard the destruction of the embryo as abortion. The group holds that embryo forms life, and it is unethical and immoral to interfere with life. Similarly, the politicians argue that the use of stem cells is a devaluation of the human life (Gold 1). In this respect, the furtherance of the research will enhance the destruction of human life. Likewise, a section of scientists contends that the current practice of using adult stem cells in therapies is enough. Thus, the opponents believe that a need does not exist to warrant the scientists to carry out researches using embryonic stem cells. Research on the embryonic stem cells is not ethical and immoral as perceived by the public. The public should understand that embryonic stem cell has the potential of introducing new treatment of some of the costly diseases. In effect, the cost of many diseases in terms of suffering and monetary aspects implies the ethical concerns raised by the public are inadequate to discontinue the promising therapy. The legal abortion is the source of embryos, and thus the public should not view stem cell research as unethical. Therefore, the public should have a balanced view of the stem cell

The cinema of Hong Kong Essay Example | Topics and Well Written Essays - 2250 words

The cinema of Hong Kong - Essay Example They are able to share the costs and expenses, as well as able to gain large market coverage in Mainland China The contents of a film have mixture of elements from the Hollywood and elements from traditional Chinese drama and art, particularly a penchant for stylization and a disregard for Western standards of realism (Wikipedia, 2008). Successfully surviving and competing in the industry since about fifty years, Shaw Brothers is one of the most famous production companies in Hong Kong having more than 80 films to their credit. Shaw Brothers (HK) Ltd. is the biggest movie production company of Hong Kong movies. The company focuses on investment holding and investments in media and entertainment industries. Activities mainly consist of distributing films and the provision of filming facilities and services. Sir Run Run Shaw, Chairman of Shaw Brothers (Hong Kong) Ltd., has said "In the film industry, one walks a tightrope, with all its thrills, satisfactions and dangers. That is perhaps why the business of making movies has given me the pleasure, the excitement and the fulfilment which I have always craved" (Sir Run Run Shaw, Movie/TV Marketing, Eighth issue, 1977). Sir Run Run Shaw started Shaw Studios with his vision to produce quality Chinese movies in Hong Kong. This information was found in the company website of Singapore (www.shaw.sg). Section Two - Informal Learning - 500 words An important approach to managing the creation and exchange of tacit knowledge is the creation of a shared workspace, or environment, for the elicitation and sharing of knowledge (Smith, 2001). I shared the space with Mr. Wong and his secretary Miranda. By sharing the space I was provided with a chance to undertake knowledge creation. According to Nonaka, there are two dimensions to tacit knowledge. The first is the technical dimension, which encompasses the kind of informal personal skills often referred to as "know-how." The second dimension is cognitive. The cognitive dimension consists of beliefs, ideals, values, and mental models, which are often taken for granted (Nonaka and Konno, 1998, p. 42). But in my placement case I not only focused at the technical dimension of learning but also gave importance to the cognitive aspect. Section Three Placement Analysis: As the production assistant of Mr. Lawrence Wong, my general duties were to assist in some projects he was working on. My work involved assisting Mr. Wong in different stages of film and movie production, from early preparations to finalizing the film. I participated I each step with him from the negotiation of the contract to the final step of shooting and editing the films. My learning process at Shaw Brothers was undertaken according to the theory Y assumptions being presented by McGregor. According to these assumptions: "The expenditure of physical effort and mental effort in work is as natural as play or rest". I found it as entertaining and pleasant to gain knowledge at Shaw Brothers as I could have at any other leisure activity. "External control and the threat of punishment are not the only means for producing effort toward organisational

Interpersonal Conflict in Film Movie Review Example | Topics and Well Written Essays - 250 words

Interpersonal Conflict in Film - Movie Review Example It is understandable that the couple has been through a traumatic experience beforehand and that it is natural that they would be fearful but not in such a reaction. The wife started verbally expressing her stereotyped impressions of colored people and brings her to suspect even her own housekeeper. Because of the fear that Jean created in her mind about other races, she started blaming herself and venting her anger on other people and her husband. She let her steam off in the presence of other people and demanded her husband to consider more seriously the danger that they are in. The husband was wise enough to be calm in contrast to her wife however he also showed some irritation towards his wife’s attitude. Though he suggested that her wife would better go to bed, it would have been empathizing for him to have seen her to their room with assuring words that not all colored people as not all white Americans are as good as they

Grant Proposal Essay Example | Topics and Well Written Essays - 1000 words

Grant Proposal - Essay Example Statistical data from WIC tell us that 50% of the new mothers in this area initiate breast feeding but only 14.5% maintain breast feeding (WIC). This implementation plan will put into place a peer to peer breastfeeding program. The aim would be to improve the numbers of maintained breast feeding mothers and infants. The program is a peer to peer (buddy program) to support mothers attempting to breast feed. As noted, many women initiate the attempt (50%) but those who manage to continue are only (14%). There are many reasons for this, some of which are lack of support, confusion, fear, and anxiety (Stube, 2009). The primary goal of this program would be to increase the numbers of women who are able to maintain breast feeding. Keeping mothers breast feeding at least the first few months could improve the health of both mother and infant (Stube, 2009). It has been shown through several recent studies that peer coaching improves the continuation of breast feeding. Hoddinott, Chalmers, and Pell (2006) supported the fact that in some areas this has increased up to 35%. This is further supported by a quasi experimental evaluation done by Olson, Haidir, and Vanggel et. al. (2010) in which they found that peer to peer counseling improved initiation by 27 points and increased duration by 3 week. In Bangaladesh Hollander showed that peer counseling increased breast feeding at five months by 70% and Shafer, Vogel, and Vigas (2009) showed in their randomized control trial, an increase of 6% initiation and 9% continuation in rural low income women. Referral Peer support is provided through a network of volunteers that are trained in the problems related to breast feeding as well as having been successful at breast feeding themselves. This training will be initiated through the WIC and LaLeche League International program to assure that the new mothers are getting the support that is needed. The idea is to choose a supporting peer that has the same culture and socioeconomic background as the mother to be supported. The new mother may be referred in several ways including WIC, Public Health, Food Stamps, physician, social services, self referral and others. Access Once the mother has been referred she is contacted by a peer and given information, including classes that she can attend that prepare her for the breast feeding process. This includes such procedures as needed to harden nipples, decreasing pain on initiation of breastfeeding. After childbirth, the provide nonmedical assistance as needed to reduce frustration and anxiety in the new mother who is attempting to breast feed. This includes the mother who goes back to work. Often, the transition from breastfeeding to pumping and bottle feeding is extremely difficult (Dennis, Hodnett, & Gallop, 2002). The peer who has been successful through this transition can help quite a lot in improving this transition, keeping the mother breast feeding for a longer period of time. This program would be based in the community clinics in each of these counties but the peers are available through the hospital setting as well as phone. Telephone counseling and support are available 4 times per day. Peer Training Peers will be expected to attend classes on basic breastfeeding management, nutrition, infant

The cinema of Hong Kong Essay Example | Topics and Well Written Essays - 2250 words

The cinema of Hong Kong - Essay Example They are able to share the costs and expenses, as well as able to gain large market coverage in Mainland China The contents of a film have mixture of elements from the Hollywood and elements from traditional Chinese drama and art, particularly a penchant for stylization and a disregard for Western standards of realism (Wikipedia, 2008). Successfully surviving and competing in the industry since about fifty years, Shaw Brothers is one of the most famous production companies in Hong Kong having more than 80 films to their credit. Shaw Brothers (HK) Ltd. is the biggest movie production company of Hong Kong movies. The company focuses on investment holding and investments in media and entertainment industries. Activities mainly consist of distributing films and the provision of filming facilities and services. Sir Run Run Shaw, Chairman of Shaw Brothers (Hong Kong) Ltd., has said "In the film industry, one walks a tightrope, with all its thrills, satisfactions and dangers. That is perhaps why the business of making movies has given me the pleasure, the excitement and the fulfilment which I have always craved" (Sir Run Run Shaw, Movie/TV Marketing, Eighth issue, 1977). Sir Run Run Shaw started Shaw Studios with his vision to produce quality Chinese movies in Hong Kong. This information was found in the company website of Singapore (www.shaw.sg). Section Two - Informal Learning - 500 words An important approach to managing the creation and exchange of tacit knowledge is the creation of a shared workspace, or environment, for the elicitation and sharing of knowledge (Smith, 2001). I shared the space with Mr. Wong and his secretary Miranda. By sharing the space I was provided with a chance to undertake knowledge creation. According to Nonaka, there are two dimensions to tacit knowledge. The first is the technical dimension, which encompasses the kind of informal personal skills often referred to as "know-how." The second dimension is cognitive. The cognitive dimension consists of beliefs, ideals, values, and mental models, which are often taken for granted (Nonaka and Konno, 1998, p. 42). But in my placement case I not only focused at the technical dimension of learning but also gave importance to the cognitive aspect. Section Three Placement Analysis: As the production assistant of Mr. Lawrence Wong, my general duties were to assist in some projects he was working on. My work involved assisting Mr. Wong in different stages of film and movie production, from early preparations to finalizing the film. I participated I each step with him from the negotiation of the contract to the final step of shooting and editing the films. My learning process at Shaw Brothers was undertaken according to the theory Y assumptions being presented by McGregor. According to these assumptions: "The expenditure of physical effort and mental effort in work is as natural as play or rest". I found it as entertaining and pleasant to gain knowledge at Shaw Brothers as I could have at any other leisure activity. "External control and the threat of punishment are not the only means for producing effort toward organisational

Grant Proposal Essay Example | Topics and Well Written Essays - 1000 words

Grant Proposal - Essay Example Statistical data from WIC tell us that 50% of the new mothers in this area initiate breast feeding but only 14.5% maintain breast feeding (WIC). This implementation plan will put into place a peer to peer breastfeeding program. The aim would be to improve the numbers of maintained breast feeding mothers and infants. The program is a peer to peer (buddy program) to support mothers attempting to breast feed. As noted, many women initiate the attempt (50%) but those who manage to continue are only (14%). There are many reasons for this, some of which are lack of support, confusion, fear, and anxiety (Stube, 2009). The primary goal of this program would be to increase the numbers of women who are able to maintain breast feeding. Keeping mothers breast feeding at least the first few months could improve the health of both mother and infant (Stube, 2009). It has been shown through several recent studies that peer coaching improves the continuation of breast feeding. Hoddinott, Chalmers, and Pell (2006) supported the fact that in some areas this has increased up to 35%. This is further supported by a quasi experimental evaluation done by Olson, Haidir, and Vanggel et. al. (2010) in which they found that peer to peer counseling improved initiation by 27 points and increased duration by 3 week. In Bangaladesh Hollander showed that peer counseling increased breast feeding at five months by 70% and Shafer, Vogel, and Vigas (2009) showed in their randomized control trial, an increase of 6% initiation and 9% continuation in rural low income women. Referral Peer support is provided through a network of volunteers that are trained in the problems related to breast feeding as well as having been successful at breast feeding themselves. This training will be initiated through the WIC and LaLeche League International program to assure that the new mothers are getting the support that is needed. The idea is to choose a supporting peer that has the same culture and socioeconomic background as the mother to be supported. The new mother may be referred in several ways including WIC, Public Health, Food Stamps, physician, social services, self referral and others. Access Once the mother has been referred she is contacted by a peer and given information, including classes that she can attend that prepare her for the breast feeding process. This includes such procedures as needed to harden nipples, decreasing pain on initiation of breastfeeding. After childbirth, the provide nonmedical assistance as needed to reduce frustration and anxiety in the new mother who is attempting to breast feed. This includes the mother who goes back to work. Often, the transition from breastfeeding to pumping and bottle feeding is extremely difficult (Dennis, Hodnett, & Gallop, 2002). The peer who has been successful through this transition can help quite a lot in improving this transition, keeping the mother breast feeding for a longer period of time. This program would be based in the community clinics in each of these counties but the peers are available through the hospital setting as well as phone. Telephone counseling and support are available 4 times per day. Peer Training Peers will be expected to attend classes on basic breastfeeding management, nutrition, infant

Descriptive Chocolate Essay Example for Free

Descriptive Chocolate Essay | 1 Â ½ cups crushed chocolate wafer cookies| | 1 tablespoon granulated sugar| | 1/3 cup unsalted butter, melted| | | | Filling| | 1 Â ¼ cups granulated sugar| | Â ½ cup unsweetened cocoa powder| | Â ¼ cup cornstarch| | 3 Â ½ cups half and half cream| | 4 large egg yolks| | 3 Â ½ ounces semi-sweet chocolate, chopped| | 3 ounces unsweetened chocolate, chopped| | 2 tablespoons unsalted butter| | 1 teaspoon coffee liqueur| | 1 teaspoon vanilla extract| | | | Topping| | 1 cup chilled heavy whipping cream| | 2 tablespoons granulated sugar| | 2 teaspoons instant coffee| | Â ½ vanilla bean| | | | To Serve: chocolate-covered espresso beans| directions:Crust: Preheat oven to 350 F. Add butter and sugar to cookie crumbs and blend. Firmly press mixture into 9-inch-diameter glass or ceramic pie dish. Bake until crust sets, about 8 minutes. Cool. Filling: 1. Whisk sugar, cocoa, and cornstarch in heavy medium saucepan. Gradually whisk in half and half and then the egg yolks. Continue to whisk over medium-high heat until mixture thickens and boils, about 12 15 minutes. 2. Remove from heat and add both chocolates and butter, whisking until melted and smooth. Mix in coffee liqueur and vanilla. Transfer filling to crust. Press plastic wrap directly onto surface of filling and chill until filling sets, at least 6 hours. (Can be made 2 days ahead. Keep chilled and covered.) Topping: 1. Beat all ingredients in large bowl until peaks form. (Can be made 1 day ahead. Cover and refrigerate. Rewhisk to thicken and smooth before serving, if necessary.) 2. Peel plastic off of pie. Cut pie into fairly small wedges (it is quite rich). Spoon a good-sized dollop of coffee whipped cream on top of each slice. Garnish with chocolate-covered espresso beans and serve.after-thoughts:This pie would also be delicious served with plain, sweetened whipped cream and fresh fruit (strawberries, raspberries, grilled bananas).|

Financial Sector Crm In The Financial Sector Marketing Essay

Financial Sector Crm In The Financial Sector Marketing Essay Like every other industry the financial services sector is also witnessing a plethora of changes. Facing umpteen challenges, the industry despite its phenomenal growth, has witnessed a slump in some areas. The main reason? Changes, vast competition, increased costs, decreased efficiency, inadequate client relationships and poor sales processes. Something vital is needed to cut through the waves and make the sector boom. Organizations need to basically better their relations with their customers in an effort to sustain them. Financial firms find it almost impossible to have a complete and holistic view of their customers and that puts them at a disadvantage when knowing their customers is a criteria. More often than not selling financial services and products is infinitely more difficult than the work other industries face. The past decade has seen companies in this sector slowly realizing that there is an answer. The financial services industry is now looking at customer focus as a means by which it can achieve lost profits. The result ? An acute focus on customer relationship management CRM. Adopting this strategy has slowly resulted in financial firms, venture capital, private equity, investment banking institutions etc, achieving an increase in overall productivity. CRM for financial services enables the financial firm to know the customer better. In addition it helps uncover potential customers and improves overall customer service. It helps build an advantage over competitors as firms are enabled to increase their intelligence about the customer. CRM manages to provide this information to almost every employee. CRM for financial services endeavors to improve and encourage relationship building with existing and potential customers, the various departments within the organization, management etc. The dilemma that most financial institutions face is that they do not store their valuable customer data in a comprehensible or easily assessable manner. In financial firms this intelligence is generally scattered throughout the firm and is almost unusable. CRM encourages financial services firms in changing their scattered data into something that can be used by every employee in an easy manner. Who does it benefit? Analysts, asset managers, financial professionals all stand to benefit from the implementation of customer relationship management. CRMS BENEFITS TO THE FINANCIAL SERVICES INDUSTRY IN A NUTSHELL ARE: Identification of potential customers Provision of data regarding history and preferences of investors Increase of customer knowledge of employees Provision of an excellent view of customer relationships Encouraging customer relationships Increasing and improving financial productivity Storage and provision of financial data of customers Easy assess to collated financial data Managing financial deals Evaluation of a potential investment Aiding client acquisition Investment selling Tracking and monitoring financial deals Aiding the sales team in the provision of customers needs Encouraging and assisting the increase of cross selling and upselling Enabling the building of trust for brokers, agents and financial planners etc GUIDELINES FOR FINANCIAL FIRMS OPTING FOR CRM: It is imperative to pay additional attention to what other means the organization can adopt in order to maintain and build customer relationships. Every possible means by which this can be achieved should be scrutinized and indulged in. Financial institutions implementing CRM need to realize the importance of online banking and indulge in it. Since almost 55 million is being spent on it firms opting for CRM need to focus more on online banking and understand that it benefits the customer enormously , indirectly giving a hand to customer management. It is highly important for financial institutions to analyze and understand the needs and preferences of their customers. The data that CRM provides should be scrutinized and studied sufficiently so as to really know the customer. Segmentation should be undertaken with sufficient focus being made on each segment and the right communication within the segment .The right marketing efforts should be made as well so that the adequate balance between customer focus and profitability is achieved. Firms need to focus their marketing efforts far more on the customer than on the product itself. It is imperative that sufficient and frequent customer retention programs are initiated. Technology should always be incorporated in all business efforts to ensure the right implementation of CRM. Focusing more on the hottest trend relationship banking will go a long way in the successful implementation of CRM. Sales and service should be carried out only after sufficient customer knowledge is obtained and scrutinized. Holding onto traditional practices is something most banks do. This should be avoided as much as possible. PITFALLS OF CRM FOR THE FINANCIAL SECTOR : The complexity and magnanimity of this particular industry makes it harder to adopt a holistic and integrated customer approach. Financial firms tend to focus more on the product than on the customer. In this respect they are almost oblivious to them. Since most financial organizations are considerably big in size, the cost involved is considerably higher. There are various challenges facing the industry and these all need to be overcome in order to actually succeed at the implementation of CRM. THE BOTTOM LINE? Is CRM for financial services actually benefiting the financial services sector? The answer is yes. Obtaining, maintaining and basically utilizing a customer database in an effort to maximize or improve customer relationships will go a long way in increasing overall productivity. A failure to focus on these relationships can prove detrimental while knowing and indulging your customer preferences can go a long way in securing and raising profitability. The financial services sector has been perceived by many as leading the adoption of CRM, and defining many leading practices, and there are certainly case studies to support this notion. However, while financial services companies, have pioneered in some cases, in others they have fallen victim to common mistakes in there approach to CRM investments. I would generally categorize these short comings as relating to how they went about applying CRM services to their CRM program, and on what objectives they focused these activities. THEHOW: A recently published global survey (conducted by IBM Business Consulting Services in conjunction with The Economist Intelligence Unit) revealed the primary culprits responsible for under performing CRM programs. The study was able to statistically define 79% of the difference between success and failure, and of this percentage, 70% of the difference between high performing and low performing CRM initiatives were attributable to how well, or badly they executed in the below five dimensions of a typical CRM project approach: à ¢Ã¢â€š ¬Ã‚ ¢ CRM strategy and value prop development (22%) à ¢Ã¢â€š ¬Ã‚ ¢ Budget process management (20%) à ¢Ã¢â€š ¬Ã‚ ¢ Process change (12%) à ¢Ã¢â€š ¬Ã‚ ¢ Governance (9%) à ¢Ã¢â€š ¬Ã‚ ¢ Change management (7.1%) What immediately jumps out of this analysis is that project execution in areas like IT implementation, and customer data integration and data ownership had a much lower impact on success or failure of the initiative, yet, most would agree that these were the precise areas where most of the CRM services investment was made. The What: So, one might conclude that shoring up the services effort in the softer project dimensions would make CRM the sustainable competitive advantage it was promised to be. Unfortunately, emerging research suggests that this will not be enough, and that competitive advantage depends increasingly on what the company defines as the ultimate aims of the CRM program. Most of the CRM investments to date have focused on improving internal measures of customer management success such as cross sell conversion rates, and sales force productivity. To be sure, these are worthy goals, and have delivered much in terms of the efficiency and reliability of customer facing operations. One might call these the hygiene aims. Over time, however, these efforts have become table stakes in how a company interacts with a customer, and have proven to be easily replicable by competitors, therefore producing little sustainable competitiveadvantage. So to move ahead of the pack again, leading financial sector companies are beginning to direct attention, and CRM services effort to gaining deeper insight into what motivates a customer to become a true advocate of the company and its services. These are often referred to as the emotive attributes of the customer relationship. New customer insight techniques, enterprise communications frameworks, and human performance programs are the means to this end. Understanding and applying CRM services investments to these areas are where the financial sector will gain real competitive advantage.

Mary Whiton Calkins Essay -- essays research papers

Mary Whiton Calkins was the first woman to be elected as president of the American Psychological Association in 1905. The majority of her adult life was dedicated to her work in the development of â€Å"psychology of selves.† She was very passionate about the relatively ‘new’ world of psychology and was highly active in the field of philosophy. Mary Whiton Calkins was not deterred in her ambitions because she was a woman, instead she used her struggles to gain a voice and to speak out against the oppression of women during the 1920’s.   Ã‚  Ã‚  Ã‚  Ã‚  Born in 1863 to a Presbyterian minister and his wife, she grew up in a very tight-knit family as the oldest of five children. In 1880, the family moved to Massachusetts where they settled and built a home. Mary’s father wanted the best for his daughter, and designed and supervised Mary’s education until she graduated in 1882. Upon graduation, Mary attended Smith College with an advanced standing as a sophomore. In 1893, Mary’s sister passed away and Mary dropped out of college for a season, taking her classes through private lessons at home. Mary returned to Smith College in 1884 as a senior and graduated with a concentration on philosophy and classics. In 1886, two years after graduation from college, the Calkins family went to Europe for a holiday that lasted for sixteen months. Mary continued to expand her knowledge of the classics and upon returning to America, her father arranged an interview with the President of...

Comparing and Contrasting Low-Carbohydrate and Low-Fat Diets Essay

Comparing and Contrasting Low-Carbohydrate and Low-Fat Diets The low-carbohydrate diet and the low-fat diet take two different approaches to achieve the same goal of weight loss. The fundamental difference between the two diets is found in the comparison of their nutritional recommendations. Nutritional recommendations are the foundation of both diets, although their views on the role carbohydrates, proteins, and fats should play differs greatly. Dieters are told that following these nutritional recommendations will promote weight loss. The amount of weight loss achieved with either diet fluctuates over time and in the end, the results for the two diets are similar. Low-carbohydrate diets recommend eating foods high in fat and protein while limiting carbohydrates in order to promote weight loss. Foods high in fat and protein are the main source of calories during the first phase of weight loss on the Atkins diet. It is recommended that fat make up about 60% of calories ingested and protein make up 35% of calories ingested. The Atkins diet does not restrict calorie intake and they recommend that you eat until you are full. Researchers believe that overeating is avoided due to the lasting satiety dieters receive from eating large amounts of protein. The Atkins diet allows 5% of calories to be from carbohydrates, ideally only from non-starchy vegetables. The logic behind the restriction of carbohydrates is that without them present in the blood, the body is more likely to utilize stored fat for energy. Unlike many other diets, restrictions are not placed on the kind of fat and protein to be consumed; dieters are able to choose for themselves whether to stick with lean meats and unsaturated fats or to choose fatty... ...le to shed pounds more quickly than those dieters eating lots of carbohydrates on the low-fat diet. Low-carbohydrate and low-fat diets require adherence to very different nutritional recommendations while ultimately achieving similar weight loss results. Low-carbohydrate diets, such as Atkins, encourage dieters to eat things high in protein and fat, whereas the low-fat diet requires dieters to eat mostly carbohydrates while limiting protein and fat intake. Researchers have found that both of these diets help to promote weight loss short term using strict nutritional recommendations, but that neither of them seem to be able to help dieters maintain their lower weight long term. Sources: Astrup, Arne, Thomas Meinert Larsen, Angela Harper. â€Å"Atkins and other Low-Carbohydrate Diets: Hoax or an Effective Tool for Weight Loss?† TheLancet.com 4 Sept.2004

Educational History

I enrolled in Mentor College which is at my birth town of Mississauga at the age of four years. Between 1994 and 19 97 at mentor college, I went through senior kindergarten and grade 2 respectively. However, my family was forced to more to Ontario following the demands of my father’s career that required to change is place of work from Mississauga to Ontario.At Ontario, I began my education at the Toronto French School in 1997. While at the school, the vigorous curriculum forced me to start playing competitive tennis as a refuge from the hard school curriculum. Though highly dedicated towards improving my tennis ranking through playing more tournaments, the school was however, not supportive towards students athletics.Recommendably, my grade improved from grade 3 to grade 10 in the 7 years that I spend in this school. The search for student athletics supportive school made me seek transfer to St. Robert Catholic high school in 2005. In my new school, I improved in the tennis r ankings which gave me the insight of even playing tournaments of higher level. This was still demanding as it required more attention and time for its score.Commendably, my new school was   highly   supportive   an invitation   which synchronized my efforts   even   towards traveling   abroad   in representing Canada in the   international   Junior   competitions . In   2006, I   transferred  Ã‚   to   Thornhill Secondary   school from   the demand of my   situation   that   required non-traditional education. In my new school, I got an enrolment in its high performance Athletics program which was an invitation towards concurrently completing the required educational courses as well as traveling.I spend one semester at the school after which I chose to finish the remaining credits at York Region virtual schooling program. This   online program was a great incentive   in studying   abroad, traveling   and   providing   substantial   environment   for developing   time   management   and self   discipline skills.

Man Made Disaster Essay

Free and compulsory education to all children up to the age fourteen is constitutional commitment in India. The Parliament of India has recently passed Right to Education Act through which education has become fundamental right of all children of age group 6-14 year. The site – Education for All (EFA) in India presents up-to-date information regarding activities initiated in the field ofelementary education in India. It presents National Policy on Education (1986,NPE) & its Programme of Action (POA, 1994) as well as goals and objectives of Education for All in India. A separate section is devoted on to District Primary Education Programme(DPEP) in terms of its framework, planning methodology adopted in developing District Primary Education Plans. Sarva Shiksha Abhiyan (SSA), launched in 2001is the most recent initiatives of the Government of India, which presents its guidelines, planning methodology, data on elementary education created under District Information System for Education(DISE), list of districts covered, addresses of state implementation societies and outcome of the research studies conducted on schoolattendance, teachers absenteeism, out-of-school children, mid-day meal and many other aspects of elementary education in India. The site has got separate channel for Educational Management Information System (EMIS) and presents school, district and state report cards as well as elementary education in rural and urban India and DISE Flash Statistics and analysis of data in the form of Elementary Education in India: Progress towards UEE, Analytical Report for 2006-07 and previous years. In addition, district-specific information on key variables concerning all the aspects of universal elementary education (UEE) is also presented. The site presents recent activities towards Rastriya Madhyamik Shiksha Abhiyan (RMSA) which is the most recent initiative of Government of India to achieve the goal of universalisation of secondary education (USE). It has got separate channel for educational statistics and presents Selected Educational Statistics brought out by the Ministry of Human Resource Development (MHRD) for different years. In addition, the site also presents state and district-wise population(male, female & total, sex ratio, child sex ratio (o-6 year), density of population, population by religions, workers and non-workers and other such variables) and literacy rates (male, female & total, rural and urban areas and scheduled Castes and Scheduled Tribes) based on 2001 Census. It also presents book reviews, educational links, UNESCO-UIS software for educational planners and many important documents such as common school system, modules on district educational planning and projections and forecasting of population, enrolment and teachers all which are important for those interested in educational planning and administration. It has got a separate channel on educational planning covering training at district (DIET), block, cluster and national level.

Retail management Research Paper Example | Topics and Well Written Essays - 4500 words

Retail management - Research Paper Example This enterprise would deal in alcoholic and non alcoholic wines, and also offers wine testing. It is to be located in the Souk Al Bahaar, an Arabesque shopping mall and entertainment destination located at the epicenter of Downtown Dubai, on The Old Town Island. Reasons for having chosen Souk Al Bahaar (which opened its doors in December 2007), as our most preferred business site is because of it is rapidly coming up and would soon become Dubai’s most vibrant and a must-see destination for tourists, shopping and entertainment center, and waterside dining. All these characteristics of the site would be positive towards our business expansion and ensured reach to quite a large number of customers whom we wish to serve diligently and to their levels of satisfaction. Souk Al Bahaar, meaning market of the sailor, is a name derived from the traditional souk architecture of natural stone corridors, unique sea-side location on the Burj Lake, and the subdue lighting. This cultural them e flows throughout the mall and into our business point, showcasing the Arabian heritage through mixed authentic handcrafts, accessories, traditional drinks (alcoholic and non alcoholic), and fashion. Thus, a place that everyone would ever wish to be. 1.2. Customer analysis Our customer analysis/profile techniques play very critical roles in aiding the development of our business and marketing plans. Through our target market analysis, we are effectively in a position to identify target clients, ascertain their needs, and set benchmarks on how our products and services will best satisfy their needs. Through our customer analysis tools, we will have advanced understanding of the marketing terminologies in Dubai, our current and potential customers, an aid in developing working target marketing plans and ensuring that our products and services do meet the needs of our intended audience. Hence, we will have a full demographic profile (a breakdown of our clients into age, income, cultur e, and geographical categories) and behavior analysis (identification of the main reasons why our clients make choices in buying one product instead of the other). The behavior analysis of the purchase processes and patterns of our customers entails the actual and in-depth understanding of the whole concept of decision-making during our customers’ purchase. In this regard, we will check in to the steps involved in their decision making process, types of information (alcoholic or non alcoholic) they seek before purchase, timelines for their purchases, occasions and reasons for purchases, and how frequently they are able to buy the products. Age, gender, geography, income and ethnicity are considered are the market-segmenting criteria upon which to base the customer demographics. 1.3. Strategic Retail Planning Process Cool-Bar is a retail business that is built on the strategy aimed at successful strategic planning, monitoring, implementation and evaluation of the ultimately av ailable data for consistency in the current and future planning and implementation efforts. This step is essential in the development of a result-based accountability system for this retail enterprise. Our strategic retail planning process will assist our enterprise in addressing the questions of where we are presently, the write types of tools we have to use to achieve the pre-set