Tuesday, December 31, 2019
The Pandemic Known As Aids - 1728 Words
The pandemic known as AIDS was first found in a human blood sample around the year 1959 and was later introduced to the United States in the late 1970s to early 1980s. ââ¬Å"From 1979ââ¬â1981 rare types of pneumonia, cancer, and other illnesses were being reported by doctors in Los Angeles and New York among a number of male patients who had sex with other men (ââ¬Å"Where did HIV come from?â⬠).â⬠Due to these occurrences, doctors did their research and were able to trace the cause of this fatal disease called Acquired Immune Deficiency Syndrome. AIDS is a disease that developed from the virus, HIV, which is a virus that attacks the immune system. AIDS can commonly be called the third and final stage of HIV, because the virus has entered its most severe stage in its life span and the cell count of a personââ¬â¢s immune system has dropped below 200. ââ¬Å"When the number of your CD4 cells falls below 200 cells per cubic millimeter of blood (200 cells/mm3), you are considered to have progressed to AIDS. (In someone with a healthy immune system, CD4 counts are between 500 and 1,600 cells/mm3.)(ââ¬Å"What Are The Stages of the HIV Infection?â⬠).â⬠The disease has shown to increasingly weaken our immune system by killing off T-cells that act as defenders to prevent illnesses and diseases. Although, AIDS has been reported in many cases all over the world, the actual spreading of AIDS is impossible. People who have AIDS are not infected with the disease directly, instead they are infected with HIV which laterShow MoreRelatedThe Presence And Outbreak Of An Infectious Disease1176 Words à |à 5 Pagesconsequences. Such consequences include the deaths of many people due to an inability to contain the disease. When an infectious disease spreads to, and affects, different populations, this is known as a pandemic. One pandemic that has had far reaching consequences is that of HIV (human immunodeficiency)/AIDS (acquired immune deficiency symp toms), which officially began in 1981 and since has taken the lives of over 39 million people worldwide (PBS). The HIV virus attacks oneââ¬â¢s ââ¬Å"T-cells,â⬠which areRead MoreHuman Development Index to Measure Living Standards Within a Country, Especially HIV883 Words à |à 4 Pagesand global partnership. (Nations, n.d.). For this paper, the HIV pandemic shall be analysed. The Human Immunodeficiency Virus (HIV) is the virus that serves as root for the acquired immunodeficiency syndrome or AIDS which is a disease that compromises the human immune system supressing it and leaving the body open for other diseases and infections (Kent, 2001). ââ¬Å"The disease now known as the acquired immunodeficiency syndrome, or AIDS, was first reported 20 years ago this week in the Morbidity andRead MoreThe Impact of One Infectious Disease on Health , Economic Development and Lifestyle of the Area Where It Occurs944 Words à |à 4 Pagesand lifestyle of the area where it occurs? An infectious disease that affects health, economic development and lifestyle is HIV/AIDS. This disease is a pandemic that has spread over continents and all over the world. An area where this disease has effected the most is in South Africa, this is because itââ¬â¢s estimated that 5.6 million people are living with HIV and AIDS. Leading on to my next point, this has a massive effect on health due to the fact that this disease affects the immune system andRead MoreCommunicable Disease: HIV/AIDS1243 Words à |à 5 Pagesï » ¿Communicable Disease: HIV/AIDS What is a communicable disease? Aà communicableà diseaseà is carried by microorganisms and transmitted through people, animals, surfaces, foods, or air.à Therefore, communicable diseases rely on fluid exchange, contaminated substances, or close contact to travel from an infected carrier to a healthy individual. Theà diseaseà might need a blood exchange via an injection, float along aà sneezeà in a movie theater, or transmitted through childbirth. Hence, a human-to-humanRead More The Potential for Avian Influenza to Cause Another Worldwide Pandemic1709 Words à |à 7 PagesThe Potential for Avian Influenza to Cause Another Worldwide Pandemic Abstract There are three major factors involved in the start of a pandemic; the viral strain must be new, able to cause serious illness, and transmit efficiently between humans. This article explores the avian influenza virus?s potential to cause another global pandemic through its ease of transmission and ability to evade treatment. Avian type A influenza virus generally spreads either through an intermediate vector duringRead MoreHiv/Aids854 Words à |à 4 Pages------------------------------------------------- REACTION PAPER ââ¬Å"HIV / AIDSâ⬠I. Title: HIV / AIDS Date: December 10, 2011 Name of speaker: Darius Umande II. Overview of the topic As I have learned from my past lessons in high school and elementary, HIV which stands for human immunodeficiency virus is a kind of virus, specifically lentivirus, that causes the acquired immunodeficiency syndrome better known as AIDS. As what our high school teacher taught us, HIV can be transmittedRead MoreThe Epidemic Of The Aids Epidemic1438 Words à |à 6 PagesThe AIDS Epidemic ââ¬Å"According to the New England Journal, by September 1987, more than 40,000 cases of AIDS had been recognized in the United States and 50,000 cases in different countries.â⬠(Swenson par. 1) The events that took place in the late 1980s and early 1990s changed the world as we knew it. It also challenged some of the greatest medical minds of that time, as they continually searched for a cure worldwide. An examination of primary and secondary sources will reveal the significance of theRead MoreHuman Immunodeficiency Virus ( Hiv )1416 Words à |à 6 Pagescells as a moderator for their existence. Acquired Immunodeficiency Syndrome (AIDS) is classified as a syndrome because it is a complex illness with a wide range of complications and symptoms. (No Author 2014 what is HIV/AIDS) AIDS is the final stage of HIV where the immune system has been totally consumed and simple cold is deathly. AIDS develops when the HIV virus has dominated the immune system. HIV/AIDS is a pandemic and affects anybody who contracts the virus. It is a worldwide problem and isRead MoreEssay on Causes of the 1918 Influenza Pandemic1189 Words à |à 5 Pagesââ¬Å"It killed more people in twenty-four weeks than AIDS has killed in twenty-four years, more in a year than the Black Death killed in a century. ââ¬â John Barry Many historians call the Great Influenza Pandemic of 1918 the deadliest disease outbreak of all time. As many as 100 million people were killed as a direct result of this disease (Taubenberger 1). The Great Pandemic affected everyone, the prosperous and the poor, developed and underdeveloped nations. Entire villages in Alaska were wiped outRead MoreGlaxosmithkline and Aids Drugs for Africa1195 Words à |à 5 PagesGlaxoSmithKline and AIDS Drugs for Africa What comes to mind when you hear the words ââ¬Å"pharmaceutical companyâ⬠? There are many ways to define a pharmaceutical company. According to the Princeton review, a pharmaceutical company is a drug company that makes and sells pharmaceuticals. Another definition for a pharmaceutical company is an industry that develops, produces, and markets drugs licensed for use as generic and/or brand medications. These companies are subject to a variety of laws and
Sunday, December 22, 2019
Perspectives on Dreaming Essay - 1007 Words
Perspectives on Dreaming That you have but slumberd here While these visions did appear. And this weak and idle theme, No more yielding but a dreamâ⬠¦. William Shakespeare, A Midsummer Nights Dream Each night, visions inhabit our minds during sleep and vanish with the morning light. These visions, these dreams, are without substance. Often, the waking mind recalls dreams only vaguely, if at all. A complete, separate world seems to exist within each of us; a world that can only be found through sleep, through dreams. What are dreams? Why do some people find nightly reverie in the comfort of their beds, while others dread sleep, terrified of the content of their dreams, and yet others recall no dreams to fear or fancy?â⬠¦show more contentâ⬠¦The extent that external activity modifies dreams is difficult to ascertain because the person is often awakened by such activity. A possible purpose for sleep is that decreased responsiveness allows the brain to undergo dynamic stabilization, or DS, which is essentially the activation of synapses in neural circuits of the cerebral cortex to enhance and maintain neural functioning (2) . Generally, DS does not initiate the activation of a neural circuit because of extensive inhibition of the motor neurons, and is therefore non-utilitarian, meaning that there are no visible physical results (2) . DS can occur during consciousness, but the cerebral complexity of warm-blooded vertebrates requires more DS than can occur simultaneously with the processing necessary for waking thought and perception. Sleep thus evolved to provide the brain with a condition virtually free from external distraction (2) . DS occurs most frequently during REM sleep (2) , which is also the state biologically most suitable for dreams (1) . DS that occurs in the regions of the brain responsible for conscious thought is therefore a possible physiological explanation for dreams. Dreaming could be a very short-term unconscious awareness of the DS process that occurs during sleep (2) . Poor recollection of dreams would be expected in this situation, since the brain would have noShow MoreRelatedAnalysis Of Descartes Dreaming Argument812 Words à |à 4 PagesDescartes dreaming argument suggests that perhaps our senses cannot be fully trusted because we cannot be certain we are not dreaming, and this means we therefore cannot be certain of anything. His evil demon argument is similar but uses the idea of an evil demon deceiving you instead of your senses. These sceptical arguments mean that we cannot be certain of anything at all for it may be happening whilst we are dreaming, or we are being tricked into think ing it is happening. I do not agree withRead MoreDescartesMeditations, To What Extent Are We Able To Distinguish Between Reality And Illusion1482 Words à |à 6 PagesDescartes himself can be seen to provide a sceptical perspective. Therefore, since his arguments for Godââ¬â¢s existence can be so easily challenged, through the cyclical reasoning used within the erroneous Trademark arguemtn, I would therefore assert that ââ¬ËMeditationsââ¬â¢ itself functions against the intentions of its author, and through analysis of its content and further consolidation of sceptical concepts, it is possible to support the perspective that it altogether impossible to state that our sensesRead MoreThe Mind Argument And The Evil Demon Argument1218 Words à |à 5 Pagesconcludes that it is ââ¬Å"prudent never to trust completely those who have deceived us even onceâ⬠. Descartes shows that we can doubt our own beliefs from perhaps his most famous arguments; the dreaming argument and t he evil demon argument. So the question follows, what exactly are these arguments? The dreaming argument follows the idea that all waking life might in fact just be a dream. Descartes discusses how his senses sometimes deceive him into thinking he is awake and sitting by the fire when inRead MoreDescartes Dreaming Argument1420 Words à |à 6 Pagesdiscussing in detail the Dreaming argument and the Evil Demon argument. According to Descartesââ¬â¢, ââ¬Å"As I think about this more carefully, I see plainly that there are never any sure signs by means of which being awake can be distinguished from being asleep.â⬠This is the fundamental principle of the Dreaming Argument. The scenarios in which we experience whilst we are asleep are comparable to the scenarios we experience whilst we are awake. Often, we struggle to tell from our own perspective where our experiencesRead MoreThe Strengths And Weaknesses Of Descartes Dreaming Argument And Evil Demon Argument1430 Words à |à 6 PagesThis essay will attempt to discuss the strengths and weaknesses of Descartesââ¬â¢ dreaming argument and evil demon argument. Through discussion, I will show why the evil demon argument is more plausible than the dreaming argument. The essay will give a brief definition of the two arguments and explain why these arguments are important. Then I will discuss the two arguments, considering both sides and referenc ing previous work by other philosophers. I will conclude with a short summary of the topics coveredRead MorePsychoanalysis : A Systematic Structure Of Theories Regarding The Relations Of Conscious And Unconscious Psychological Processes1534 Words à |à 7 PagesInterpretation of Dreams and it was the first time that we ever considered dreams to have an actual reason behind them and that we should have more of a scientific approach to the matter (The Interpretation of Dreams). Freud takes the objective approach to dreaming, taking dreams and tying them into the external world. Freud distinguished manifest and latent content of dreams by determining what they are individually. Manifest is what the dreamer remembers while Latent is the underlying wish or desire the individualRead MoreThe Cuban Revolution And Its Effect On Identity1723 Words à |à 7 PagesDreaming in Cuban is a novel by Cuban American author Cristina Garcia. This essay focuses on the impact of the Cuban revolution an d its effect on identity within the Cuban diaspora. This essay argues that Dreaming in Cuban illustrates the impact of the Cuban revolution on women and how it has affected their identities as Cuban women. Therefore, this essay will assess the structure of the novel, it will identify key historical, and geographical contexts in which these events took place. The essayRead MoreDreaming Is Something We ve All Experienced While Sleeping1565 Words à |à 7 PagesDreaming is something weââ¬â¢ve all experienced while sleeping. Our dreams are produced by an altered state of consciousness, in which images and fantasies become mixed with reality. We all experience dreams that range from the pleasant and the not so pleasant or nightmares. Dreaming is still largely a mystery to science, as experiments are conducted to figure out why we dream and how dreams function. We do know one thing for sure, that everyone dreams unless in the rare case they are prevented by meditationRead MoreThe Effe cts Of Nomadic Culture On The Warlpiri1195 Words à |à 5 Pageswith Nomadic Habitus and Spirituality The indigenous Warlpiri people of Central Australia exhibit an array of cultural beliefs that structure their lives in a way that hugely distinguishes them from modern society, granting the group a meaningful perspective into the world around them. Jackson explores the existential notion of being at home in the world, and what it signifies in a nomadic context. He focuses on cultural relationships of people to the material world and environment, as well as WarlpiriRead MoreDescartes s Meditations, Descartes Essay1139 Words à |à 5 Pagesthe first meditation Descartes attacks the foundations of his knowledge, but slowly heââ¬â¢s foundations will fall. Descartes has three foundations in which he will challenge, the first which challenges his perceptual illusion, the second which is the dreaming state, and the third, which is the evil demon. In the first stage of doubt, Descartes attacks the sensory perception, although the senses can fool us, and some things are not often what they are seen for or heard. It is thought that if something
Saturday, December 14, 2019
Micro Baterial Morphology Lab Free Essays
Bacterial Morphology Part 1: Viewing Prepared Slides of Common Bacterial Shapes Familiarize yourself with each morphological type to use as a comparative tool for the remainder of the activity. Record your observations. Part 2: Disinfecting Your Area to Use Live Organisms: Part 3: Viewing Live Organisms ââ¬â Wet Mount Preparation There was several amoeba shaped cells that varied in size. We will write a custom essay sample on Micro Baterial Morphology Lab or any similar topic only for you Order Now There were five somewhat darker areas that were circular in shape. There were also three large, oddly shaped areas that had very distinct edges. Part 4: Direct Staining: Slide One: There were two clusters that were fairly easy to recognize. All of the cells were cocci. Some of the cells were large while others were practically nonexistent. Slide Two: There were different layers of cells. The cells were rectangular in shape and varied in size. A nucleus was visible in each cell. Slide Three: This slide was a mixture of different shapes. Nothing was recognizable. Part 5: Indirect Staining: Chains of both cocci and bracillus cells were both visible and identifiable. The chains varied in length. The cheek and yeast smear was clearer. The same shapes were seen as before just with sharper outlines. The cells were much easier to see with more detail. Questions: A. What are the advantages of using bleach as a disinfectant? The disadvantages? The advantages of using 70% alcohol? The disadvantages? B. List three reasons why you might choose to stain a particular slide rather than view it as a wet mount. C. Define the following terms: â⬠¢Chromophore: â⬠¢Acidic Dye: â⬠¢Basic Dye: D. What is the difference between direct and indirect staining? E. What is heat fixing? F. Why is it necessary to ensure that your specimens are completely air dried prior to heat fixing? G. Describe what you observed in your plaque smear wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? H. Describe what you observed in your cheek smear wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? I. Describe what you observed in your yeast wet mount, direct stained slide, and indirectly stained slide. What were the similarities? What were the differences? J. Were the cell types the same in all three specimen sets: yeast, plaque, and cheek? How were they similar? How were they different? How to cite Micro Baterial Morphology Lab, Essay examples
Friday, December 6, 2019
Management is the Pursuit of Flexibility-myassignmenthelp.com
Question: Discuss about theManagement is the Pursuit of Flexibility. Answer: The article titled Examining the characteristics and managerial challenges of professional services discusses on the various characteristics that are essential for the tourism and hospitality industry (Brandon-Jones et al. 2016). These characteristics are customer engagement, intensification of knowledge, customization on a broad-level and small investment of the capital. The authors have found that there are considerable managerial challenges faced by the tourism and hospitality manager in the discharge of their responsibilities. These challenges include paying close attention to the hierarchy, keeping a tab of the flat hierarchy and the recruitment of the employee. It was found that the knowledge transfer pertained from the expert to the client. The study found that those who are functional specialists get to spend less time with the clients. The generalists in the industry customize their services as compared to the specialists. This article is important in understanding the diffe rent aspects of the manager. This article is in consonance with the given topic as it underscore on the theme of flexibility required to be manifested by the hospitality and tourist manager. References Brandon-Jones, A., Lewis, M., Verma, R. and Walsman, M.C., 2016. Examining the characteristics and managerial challenges of professional services: An empirical study of management consultancy in the travel, tourism, and hospitality sector.Journal of Operations Management,42, pp.9-24. Hospitalityschools.com. (2018).Top 10 Qualities of a Great Hospitality Employee | HospitalitySchools.com. [online] Available at: https://hospitalityschools.com/resources/top-10-qualities-of-a-great-hospitality-employee [Accessed 8 Apr. 2018].
Friday, November 29, 2019
Senior Citizens free essay sample
The tag senior citizen is generally given to a person who is between 58 and 65 years of age and has superannuated from active service. This age band fixed for retirement was based on the old system followed decades ago when longevity was lower than 60 years. With the advance in medical sciences and health supporting systems, longevity now goes up to 75. Perhaps, the retirement age needs revision to make use of the services of experienced people for some more time in the interest of national development. Some senior citizens have the right attitude, take things in their stride, plan well their post-retirement life and keep their body and mind in reasonable good trim. They largely have a positive approach. There are others who take a dim view of life and think of retirement as something of a punishment. While the optimists keep themselves busy with productive work, the pessimists become dejected, feel neglected and find fault with everyone. We will write a custom essay sample on Senior Citizens or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Family situations and financial position do play a part in influencing the lives of elders. Some are fortunate to live with their children or within their reach in the same city/town. They lead a relatively satisfied life. The longer the distance, the greater their feeling of insecurity and loneliness. If the children are within the country, the parents are fairly satisfied ââ¬â they can visit them or the children can come home for occasions like marriages and festivals. The pangs of separation and the fear of loneliness, on the other hand, increase if the children live abroad. Thus the elders lives are situation-dependent. The presence of relatives and old-age homes, however comfortable, cannot provide for emotional needs. Some people overcome the blues by taking recourse to cultural and social activities but others suffer silently. Low income and poor health aggravate the misery. Thus arises the question whether senior citizens are an asset or liability to the families and society at large. My answer is they are undoubtedly an asset if they have the right attitude to life. The present-day elders truly represent the generation of the pre-Independence era known for a value-based life. They were accomplished, humble and honest and practised to a large extent what was taught. As most senior citizens are highly experienced, they can contribute tremendously to the welfare of society. Their service can be for free or for a nominal fee. A strong forum of senior citizens drawn from different walks of life can undertake coaching/counselling to students, youth and women to cope with their ay-to-day problems. The elders have the responsibility to guide the youth and instil the much-needed confidence in them. Source of solace Local administrations, educational/research institutions, the corporate and business sectors and social organisations like the Rotary and Lions clubs can avail themselves of the services of the elders as consultants and advisers. Their services can be tapped to tackle a variety of problems ââ¬â poverty, hunger, health, rural/tribal backwar dness. The poorest of the poor, the physically challenged and the destitutes need support. The seniors are the right source of solace to this. At present less than five per cent of seniors are engaged as consultants and advisory committee members in various sectors, whereas the potential exists to draft the services of 35 to 40 per cent more. Therein lies a great opportunity to convert the elders into a national asset. Okay, so the title, obviously, is purely sensational,but there are real questions to be answered: In the struggle to deal with our own personal finance issues, how do we factor in the needs of our elderly parents? ; Is it fair to have to provide for them financially? Is there a percentage of our earnings which should be considered a maximum contribution to their needs? What personal financial goals is it reasonable to sacrifice in order to satisfy their needs? Is there an an unqualified moral duty to attempt to address these needs? Different answers will be given by different persons, but ultimately, they will be detemined by matters of personal conscience, and the dynamics involved in the particular relationship. From my own perspective, the needs of parents who are unable to make ends meet are to be regarded as expense items to be budgeted for in much the same way as your other expenses. Itemising these expenses as a part of your budget allows you to structure your Financial Plan around them, rather than have them crop up to place a dent in that Plan. When you regard these expenses as an accepted responsibility it is much easier to persuade the mind to devise innovative ways of providing for them in your budget. It is no doubt true that taking care of the medical, and other, needs of your parents can temporarily have a negative effect on your net worth. Embracing this task willingly and without resentment, however, shows your true worth which, after all, cannot be measured in dollars and cents. Do you take care of your elderly parents? How challenging is it? How do you cope with the challenges?
Monday, November 25, 2019
A Short Comma Quiz
A Short Comma Quiz A Short Comma Quiz A Short Comma Quiz By Mark Nichol Here are five sentences that, through poor punctuation, lead readers astray. Determine how to punctuate them correctly, and then compare your solutions with the ones in the paragraph below each example. 1. ââ¬Å"Now thereââ¬â¢s a formula for disaster.â⬠As written, this statement reads like a pitch to be followed by an exclamation point (or inflected as if there is one) in a commercial or an advertisement for a new product: a disaster formula. To correctly communicate that the sentence is a commentary on an ill-advised proposal, the introductory adverb should be set off from the rest of the sentence by a comma: ââ¬Å"Now, thereââ¬â¢s a formula for disaster.â⬠(Of course, in context, the latter meaning will be clear, but the comma is still required; itââ¬â¢s a signal that the emphasis is on there. In the pitch, the speaker would emphasize now.) 2. ââ¬Å"United States bombs hotel killing three journalists.â⬠This newspaper headline conjures an image of a rampaging journalist-killing hotel halted, Godzilla-style, by the intervention of US bomber planes. What it means, however, is that US forces accidentally bombed a hotel, resulting in the deaths of three journalists. This meaning is clarified by the simple insertion of a sentence separating the clauses describing cause and effect: ââ¬Å"United States bombs hotel, killing three journalists.â⬠3. ââ¬Å"The next antiwar demonstration scheduled on April 7 may take aim at companies.â⬠By omitting commas from this sentence, the writer implies that of a series of antiwar demonstrations being sequentially scheduled on April 7, the next one may focus its attention on companies. However, ââ¬Å"scheduled on April 7â⬠is intended as a parenthetical statement (one that could be omitted with no loss of sense), so it must be set off by commas: ââ¬Å"The next antiwar demonstration, scheduled on April 7, may take aim at companies.â⬠4. ââ¬Å"The corporationââ¬â¢s waterfront plan is criticized by the deputy attorney general who says it violates land-use laws.â⬠This sentence prompts the same misunderstanding as the previous one: the implication that multiple things (or, in this case, people) exist when the writer intends to refer to only one. The false impression that of two or more deputy attorney generals, only one has voiced the stated criticism is eliminated by insertion of a comma: ââ¬Å"The corporationââ¬â¢s waterfront plan is criticized by the deputy attorney general, who says it violates land-use laws.â⬠5. ââ¬Å"Youââ¬â¢ll get a coveted window card autographed by the cast and other memorabilia.â⬠Readers of this sentence might believe that not only the cast but also other memorabilia will autograph the coveted window card. To clarify, however, that the memorabilia will not participate in the signing (but will be provided along with the card signed by the cast), a comma must be inserted; note, too, that Iââ¬â¢ve replaced the simple conjunction and with plus, which helps distance the closing phrase from the rest of the sentence: ââ¬Å"Youââ¬â¢ll get a coveted window card autographed by the cast, plus other memorabilia.â⬠(ââ¬Å"As well asâ⬠would serve the same function.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Math or Maths?Does "Mr" Take a Period?Drama vs. Melodrama
Thursday, November 21, 2019
McDonald Research Paper Example | Topics and Well Written Essays - 750 words
McDonald - Research Paper Example McDonaldââ¬â¢s is popular for its Big Mac Burger, Fries, several soft drinks and different fast food items. The company believes in serving the food of supreme quality with value added customer service. The business operation of McDonaldââ¬â¢s reflects in their mission and vision statement. They kept promises by serving quality food product in order to satisfy customers. People of present era choose McDonaldââ¬â¢s outlet for dine out in order to attend several corporate meeting, family and friends get together, celebrating birthday parties and many other reasons (Schroff & Tresnowski, 2012). McDonaldââ¬â¢s is not only the leader of US but they have successfully dominating the global fast food industry. Brand extension is one of the important marketing strategies which helps the organization to increase their customer base and can impact on the business performance of the particular company. The brand extension or the product line extension strategy of McDonaldââ¬â¢s may recognize the negative impact of the McDonaldsââ¬â¢ happy meal and restrain child obesity through product line extension. The brand extension strategy of McDonaldââ¬â¢s may feature the CSR activity in order to promote healthy fast food for children. Fast food is the junk food that increases the fat and calorie level of human body. Moreover, the consumption of fast food results children obesity. These issues affected on the business performance of McDonaldââ¬â¢s in US. American Dietetic Association, Food and Drug administration, centre for science in the public interest, Harvard school of public health and the physicians committee for responsible medicine has opposed the marketing strategies of McDonaldââ¬â¢s. Moreover, the government restricted the television promotion of the newly launched food products targeting the kids. The research work mainly focused on the key turning points in order to develop the problem statements
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